Ulua Beach is yet another example of a perfect Maui strip of golden sand - wide and crescent-shaped with two rocky points at each end for great protection from the open ocean and for great snorkeling and diving when the waters are calm, especially near the south end.
Although it was named for an island and bird sanctuary that used to sit offshore, that land was actually destroyed during WWII artillery practice and Ulua doesn't have the nearby reef directly offshore that other Hawaiian beaches do to slow open ocean waves.
The sometimes rough waters make for good surfing or bodyboarding and swimming is generally safe, with the shallow and gently sloping sandy floor. But there are no lifeguards on duty and strong currents can occur quickly plus there are some rock hazards to look out for.
It's been named one of the Top 10 Most Beautiful Beaches in America and is very popular with the general Wailea resort crowd staying nearby. The Ocean Activity Center is also close and rents a variety of water sports equipment.
The beach offers restrooms and shower facilities and there's a small parking lot under the blue "Shoreline Access" sign on South Kihei Rd. near the Stouffer Wailea Beach Resort.